Dominique Olivier
IKEA: The wisdom of the meatball
The best salesperson in Swedish business IKEA’s history isn’t Sven or Astrid or even Nils - it’s the meatball. Since 1985, the flatpack-furniture giant has sold more than a billion of its trademark Swedish meatballs every year. But how did a furniture company come to rely on meatballs to sell couches? The answer lies in consumer psychology. Dominique Olivier explains.
Dominique Olivier
DeLorean: Who’s driving this thing?
Gullwing doors, fairy curses, cocaine busts and sneaky accounts in Panama. As it turns out, being the world’s most recognisable time machine isn’t even the most interesting part of the DeLorean story. Buckle up as Dominique Olivier takes you on a little drive down memory lane - and where we’re going, we don’t need roads.
Dominique Olivier
Made to break? The fight for the right to repair
The future is fixable - at least, that’s what consumers would like to see. Big businesses are still digging in their heels when it comes to open repairs, but new legislation may be increasing pressure soon. Dominique Olivier unpacks the right to repair and why it matters.
Dominique Olivier
One weird year for Haliey Welch
Haliey Welch (yes, that's the correct spelling) has had quite the year. You probably know her as Hawk Tuah Girl, an internet sensation who has now been caught up in a legal tangle linked to crypto. Dominique Olivier tells this story of internet fame.
Dominique Olivier
Of ghost ships and giant squid
Squid could be linked to the demise of many a vessel at sea - and not always of the giant variety. Dominique Olivier tells the story of the Mary Celeste and the many other mysteries that the oceans dish up each year.
Dominique Olivier
Novak Djokovic: pyramid-powered?
In a classic case of selling the sizzle rather than the steak, one man in Bosnia has created quite the brand around a group of "pyramids" - or conveniently shaped hills. Then again, Novak Djokovic seems to believe in their power - and that's good for business. Dominique Olivier tells the story.
Dominique Olivier
Who doesn’t love a seance?
Kim Kardashian, AI ghosts, Queen Victoria and a fascination with communication beyond the grave - yes, these concepts are all related, some 150 years apart. Dominique Olivier explains.
Dominique Olivier
In loving memory of the internet
With bots on the rise, algorithms controlling what we see and machine-written content filling in the cracks, is there any space left on the internet for humanity?
Dominique Olivier
We’re living longer… I think
Are we actually going to live past 100, or are retirement product adverts just working hard to convince us that we always need to save more? Dominique Olivier separates fact from fiction in age expectancy statistics.
Dominique Olivier
How to know if you’ve been brainwashed
Coca-Cola. Gillette. De Beers. Sunkist. These are just four examples of companies that cemented their place (and their products) in popular culture. Dominique Olivier explains how they did it.
Dominique Olivier
How Marvel cracked the universe
In superhero movies, Marvel achieved something extraordinary that Dominique Olivier believes will never be repeated in cinemas - especially not based on the way that DC seems to do things. Get ready for a clash of the titans in storytelling.
