Dominique Olivier
Temu Teslas no more: how China won the EV race
In case you've been living under a rock, the Chinese vehicle onslaught is causing massive disruption in the automotive sector. It's even more severe in the EV world, something we aren't exposed to in South Africa. Dominique Olivier explains how China did it.
Dominique Olivier
Ozone: how a hole taught humanity to collaborate
In a world of polarised viewpoints and much shouting, Dominique Olivier took the opportunity this week to write about something rare: a moment when the world didn’t just come together, but actually got it right. A global effort so successful, so decisive, that it stands as one of the greatest acts of collaboration in human history.
Dominique Olivier
Click or brick: where does the future of shopping lie?
Online shopping was supposed to take over the world - so why are more people demanding access to physical stores? The numbers tell an interesting story about the need for omnichannel strategies.
Dominique Olivier
Watch out for the wellness wave
For decades, alcohol and cigarettes have been the go-tos for taking the edge off life’s chaos. With Gen Z opting out of these vices, Big Alcohol and Big Tobacco are scrambling to stay relevant in a world where wellness is the new rebellion. Dominique Olivier explores this phenomenon.
Dominique Olivier
Get rich or dope tryin’ – business lessons from Lance Armstrong
Some people will do absolutely anything to win. In some instances, we call that determination. In others, we call it greed. Just how blurry is the line between those two things? Take a lesson from the most tested athlete in the world: Lance Armstrong.
Dominique Olivier
Woodstock ’99: a recipe for a riot
What do you get when you combine an unused airforce base, 220,000 teenagers, a couple of angry nu metal bands and some very expensive water? Part concert, part scene from an apocalyptic movie, the Woodstock festival that took place in 1999 was practically doomed from the start.
Dominique Olivier
Spotify: mafia tactics that work!
What does the world’s most popular music streaming service have in common with the mob? Aside from some playlists of Italian classics, only its (very effective) conversion strategy.
Dominique Olivier
Netflix: the Originals gamble
With Netflix now boasting more than 300 million subscribers, they are clearly doing something right. Netflix Originals sits at the heart of the strategy, with the company now responsible for numerous cult classics. Dominique Olivier explores the power of Netflix.
Dominique Olivier
Short Stories v.05: Ideas for good
In a profit-motivated world, there are companies that find ways to solve genuine social problems while staying true to their businesses. Savlon, Honda, Energizer, Phillips and Renault all caught the attention of Dominique Olivier with their initiatives.
Dominique Olivier
IKEA: The wisdom of the meatball
The best salesperson in Swedish business IKEA’s history isn’t Sven or Astrid or even Nils - it’s the meatball. Since 1985, the flatpack-furniture giant has sold more than a billion of its trademark Swedish meatballs every year. But how did a furniture company come to rely on meatballs to sell couches? The answer lies in consumer psychology. Dominique Olivier explains.
Dominique Olivier
DeLorean: Who’s driving this thing?
Gullwing doors, fairy curses, cocaine busts and sneaky accounts in Panama. As it turns out, being the world’s most recognisable time machine isn’t even the most interesting part of the DeLorean story. Buckle up as Dominique Olivier takes you on a little drive down memory lane - and where we’re going, we don’t need roads.
