Dominique Olivier
Woodstock ’99: a recipe for a riot
What do you get when you combine an unused airforce base, 220,000 teenagers, a couple of angry nu metal bands and some very expensive water? Part concert, part scene from an apocalyptic movie, the Woodstock festival that took place in 1999 was practically doomed from the start.
Dominique Olivier
Spotify: mafia tactics that work!
What does the world’s most popular music streaming service have in common with the mob? Aside from some playlists of Italian classics, only its (very effective) conversion strategy.
Dominique Olivier
Netflix: the Originals gamble
With Netflix now boasting more than 300 million subscribers, they are clearly doing something right. Netflix Originals sits at the heart of the strategy, with the company now responsible for numerous cult classics. Dominique Olivier explores the power of Netflix.
Dominique Olivier
Short Stories v.05: Ideas for good
In a profit-motivated world, there are companies that find ways to solve genuine social problems while staying true to their businesses. Savlon, Honda, Energizer, Phillips and Renault all caught the attention of Dominique Olivier with their initiatives.
Dominique Olivier
IKEA: The wisdom of the meatball
The best salesperson in Swedish business IKEA’s history isn’t Sven or Astrid or even Nils - it’s the meatball. Since 1985, the flatpack-furniture giant has sold more than a billion of its trademark Swedish meatballs every year. But how did a furniture company come to rely on meatballs to sell couches? The answer lies in consumer psychology. Dominique Olivier explains.
Dominique Olivier
DeLorean: Who’s driving this thing?
Gullwing doors, fairy curses, cocaine busts and sneaky accounts in Panama. As it turns out, being the world’s most recognisable time machine isn’t even the most interesting part of the DeLorean story. Buckle up as Dominique Olivier takes you on a little drive down memory lane - and where we’re going, we don’t need roads.
Dominique Olivier
Made to break? The fight for the right to repair
The future is fixable - at least, that’s what consumers would like to see. Big businesses are still digging in their heels when it comes to open repairs, but new legislation may be increasing pressure soon. Dominique Olivier unpacks the right to repair and why it matters.
Dominique Olivier
One weird year for Haliey Welch
Haliey Welch (yes, that's the correct spelling) has had quite the year. You probably know her as Hawk Tuah Girl, an internet sensation who has now been caught up in a legal tangle linked to crypto. Dominique Olivier tells this story of internet fame.
Dominique Olivier
Of ghost ships and giant squid
Squid could be linked to the demise of many a vessel at sea - and not always of the giant variety. Dominique Olivier tells the story of the Mary Celeste and the many other mysteries that the oceans dish up each year.
Dominique Olivier
Novak Djokovic: pyramid-powered?
In a classic case of selling the sizzle rather than the steak, one man in Bosnia has created quite the brand around a group of "pyramids" - or conveniently shaped hills. Then again, Novak Djokovic seems to believe in their power - and that's good for business. Dominique Olivier tells the story.
Dominique Olivier
Who doesn’t love a seance?
Kim Kardashian, AI ghosts, Queen Victoria and a fascination with communication beyond the grave - yes, these concepts are all related, some 150 years apart. Dominique Olivier explains.
