Thursday, November 21, 2024

Brat or demure? Viral words for viral brands.

FMCG brands have had to adapt to the immense popularity of TikTok. Instead of driving the trends themselves, brands are having to respond to the trends already out there. Dominique Olivier explains.

Short Stories v.03: The legacies of restless women

Dominique Olivier tells the story of four kick-ass women who have done extraordinary things. Celebrate Women's Month by recognising those who change the world, from journalism and politics to literacy and sport.

Playing the Art Market: A Fool’s Gambit?

Investing in art is harder than investing in stocks. Welcome to the world of alternative assets, where a Banksy artwork was "created" live at an auction. This is just one of the crazy stories in the world of art values. Dominique Olivier paints this picture for us.

What ChatGPT can teach us about first mover disadvantage

ChatGPT may have taken AI from obscurity into the headlines, but will they suffer from first mover disadvantage? Dominique Olivier delves into this phenomenon.

Lego: brick by brick, a private company masterpiece

Lego is one of the most important companies in the world. It is also still owned by the founding family, a wonderful tale of building a legacy business. Dominique Olivier tells the story of Lego.

Cancel culture: new methods, same principles

With the Donald Trump assassination all over the headlines, the iconic photo of the event reminded Dominique Olivier of a famous painting from the French Revolution. That got her thinking: is cancel culture really a new thing? Or just a social media equivalent of old habits?

Stigler’s Law: Whose idea is it anyway?

Stigler's Law tells us that no scientific discovery is ever named after its original discoverer. Of course, even Stigler himself didn't come up with this idea. Dominique Olivier delves into the concept of originality and whether it really exists at all.

Short Stories v.02: Businesses behaving badly

Business behave badly - and far too often. In this collection of short stories, Dominique Olivier digs into examples from Amazon, Domino's and Nestlé.
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