Dominique Olivier
Kool-Aid has an awful aftertaste
The Craig Warriner disaster prompted Dominique Olivier to share the origin of the term "drinking the Kool-Aid" and the dangers of believing charismatic leaders.
Ghost Global
Ghost Global: lessons from 100 Magic Markets research reports (part 1)
With 100 Magic Markets Premium shows under their belts, Dominique Olivier asked the hosts for some of their insights from the research. Swatch, TripAdvisor and John Deere all featured in part 1.
Dominique Olivier
SHEIN a light on fast fashion
Why is SHEIN so cheap? Perhaps more importantly, how is SHEIN so cheap? And what does this mean for the textile industry elsewhere in the world, like South Africa? Dominique Olivier shares her concerns.
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Ghost Global: the business of nostalgia
Is it a film? Is it a very long advert? Do shareholders really care either way? And perhaps most of all, is Mattel actually going to make more money thanks to Barbie?
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Ghost Global: Burger wars
The battle of Burger King vs. McDonald's is an incredible tale of marketing and product rivalry. Warning: we take no responsibility for what happens after you read this on an empty stomach.
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Ghost Global: What’s in a name?
With the recent news of Twitter being rebranded to X, as well as vastly improved results at Meta, social media has been highly topical again. But what is in a name, really?
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Ghost Global: Hunting for Green Flags
Red flags are tricky to spot. So are green flags, or reasons to invest in a company and believe in the long-term future. Here are two examples of green flags, using global case studies.
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Ghost Global: Champagne Problems
The recent Burberry results were yet another data point in the luxury industry. As recent Richemont numbers suggest though, this industry isn't infallible.
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Ghost Global: Go Big or Go Bolt-On
Used correctly, bolt-on acquisitions can be a wonderful way to grow. The deal prices make a huge difference to success, as does having a coherent strategy. Salesforce and Home Depot are useful examples.
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Ghost Global: the dark side of consistency
Consistency can be good. It can also be bad. For two examples at either end of that spectrum, we can look at Visa and Tupperware, both in the Magic Markets Premium research library.
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Ghost Global: The Power of Omnichannel
With reference to recent research in Magic Markets Premium, I looked at trends in retail and specifically omnichannel models.
