Tag:
Consumer Psychology
Dominique Olivier
IKEA: The wisdom of the meatball
The best salesperson in Swedish business IKEA’s history isn’t Sven or Astrid or even Nils - it’s the meatball. Since 1985, the flatpack-furniture giant has sold more than a billion of its trademark Swedish meatballs every year. But how did a furniture company come to rely on meatballs to sell couches? The answer lies in consumer psychology. Dominique Olivier explains.
