Tag:
Food
Dominique Olivier
IKEA: The wisdom of the meatball
The best salesperson in Swedish business IKEA’s history isn’t Sven or Astrid or even Nils - it’s the meatball. Since 1985, the flatpack-furniture giant has sold more than a billion of its trademark Swedish meatballs every year. But how did a furniture company come to rely on meatballs to sell couches? The answer lies in consumer psychology. Dominique Olivier explains.
Dominique Olivier
What does a tyre business know about fine dining?
The Michelin Guide is like the Oscars of the restaurant world. Chefs dream of them, diners flock to them, and some restaurants even wish they could send them back. But how did we end up in a world where a tyre company’s opinion of your dinner is worth so much?
Dominique Olivier
What tiny pineapples can tell us about our future
Fresh Del Monte, a global producer of fruits and vegetables, launched a new product in March of this year. Weighing in at an average...
Global
A riddle, wrapped in a mystery, inside an enigma
Chris Gilmour explores the concept of gateway territories and the very real risk of Ukraine's wheat exports not leaving the country.
