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Lego
In Case you missed it
Short Stories v.04: Crowdsourced Creativity
Many of us are sitting on a treasure trove of inventions that we’re sure would be hits if we just had the chance to pitch them. But does that mean all of those ideas are worth investing in? Dominique Olivier brings you a handful of examples of what happens when big brands turn to their customers for ideas.
Dominique Olivier
Lego: brick by brick, a private company masterpiece
Lego is one of the most important companies in the world. It is also still owned by the founding family, a wonderful tale of building a legacy business. Dominique Olivier tells the story of Lego.