Tag:

Novak Djokovic

Dominique Olivier

Novak Djokovic: pyramid-powered?

In a classic case of selling the sizzle rather than the steak, one man in Bosnia has created quite the brand around a group of "pyramids" - or conveniently shaped hills. Then again, Novak Djokovic seems to believe in their power - and that's good for business. Dominique Olivier tells the story.

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